Monday, 12 October 2015

Summon system and Library

Within today's seminar, we were told to analyse the principles of a selected movement in graphic design by using the Summon system in the library; my chosen subject was grids, since I didn't see the importance of them. However, after studying Basic Design 07: Grids, I have now gained a new understanding of the area that has resulted in influencing how I layout my work.


For example- grids are effectively used to organise various elements on a page; they bring order and structure to designs. They can be used to add a high degree of dynamism to a design as well. Particular positions can create dramatic impact on a page. They can also be used to direct the flow of a spread by determining where the reader starts, bias of a design through the location of an axis (invisible line of balance that runs through a design; controls sight line of the viewer and the order which the information is used), and how white space interacts with other elements in a spread.

Besides grids, the book informed me how texts can affect the appearance of a general design. For instance, typographic colour can darken or lighten a page (Helvetica Neue 25 compared to 95), and changing the typeface can affect the colouration of a page.


Overall, studying this subject made me realise that grids help create a robust and individual identity, defining the presentation of text and images with colour and typefaces.


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