Convergence was the topic of today's lecture, in which it stated that it is an ambiguous term used by various disciplines to describe and analyse processes of change toward uniformity or union. This was shown within the presentation, where it included "hybrid analogue/digital", which blurs the boundaries between traditional media, and convergence between telecommunications and traditional mass media.
For instance, traditional media included designs by Saul Bass, which innovated graphic design as we know it, through his logo designs, movie posters and title sequences within Psycho.
This lecture showed the different approaches we can use within graphic design, combining different techniques to create something new.
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