- you discover an artist's piece of work, and research further if interested
- define what they're trying to achieve and ascertain if you're able to feasibly create your idea once you've linked it back to the brief.
- then develop your idea further through other influences that have inspired you, refining it each time once you've experimented with various compositions.
- and finally deliver your design proposal once you've resolved and are satisfied with the results.
What was most helpful about the lecture was how to maintain your research (by keeping a bibliography), and also questions to think about yourself and your ideas; where do my tastes come from? Who produces me? And how do adverts work? This will allow me to break an a piece of work down, and see what features they have that make it successful.